![]() ![]() Jamie is a powerhouse business woman, an inspiring speaker, and warm spirit who is on the Goal Digger Podcast to talk all about how she built her brand from the ground up. ![]() She created a cosmetics brand that would go on to be more than just products, but an inspired community of millions of women who share their stories of overcoming their struggles with confidence and self-worth. You might be wearing one of her products from IT Cosmetics right now… But before the billion dollar brand was even a thing (YES, Billion), she was a TV news anchor struggling with sensitive skin who could never find a product that worked for her. If you want to talk about putting in the work to make your dreams happen, you have to talk to my friend, Jamie Kern Lima. Visit Weight & Skin for more weight loss stories of your favorite celebs.Tune In: Apple Podcasts | Spotify | Stitcher Recommended: ‘Finding Bigfoot’ James Bobo Fay’s Weight Loss – All the Facts Here!Īt the end of her speech, she reminded a room filled with beauty executives to ask themselves how would their images of women impact their mothers, sisters, and daughters. ![]() The job is not completed with IT Cosmetics or the makeup business, according to Lima. It would have been the most successful investment in his company’s history.Īfter the purchase of L'Oreal, he reached out to Lima, and his email read: So glad I found you on QVC!Īs for that potential investor, Lima said at the outset of her speech that if he had spent in IT Cosmetics I get so many compliments on my complexion and so many won’t believe my age. I am 90 yrs old and have used It Cosmetics for at least 3 yrs. Jamie, I’ve never been inspired by any makeup line before yours. Lima's speech further underscored how much the narrative of IT Cosmetics has been a rallying cry for women purchasing goods. You see now, seven years later, almost all makeup brands showing real women in before-and-afters.Ī homage to her goal of depicting real portraits of women while also creating a profitable company. The goods sold out during the QVC debut, and the rest, as they tell, is history. IT Cosmetics' defining moment arrived when they won a chance to market their goods to QVC, and Lima chose to include images that defied the norm of what was deemed standard-including a 73-year-old woman and an African-American acne model-despite getting plenty of professional advice to the contrary. ![]()
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